Don’t fall into the greenhushing doom loop. Learn what you can credibly say as a Certified B Corp, and how to communicate with pride and confidence about your impact, and leave well equipped with a brand new toolkit to help you clear your throat and find your voice in the sweet spot between saying too much and too little.

Meet Jonna Ekroos from Impact Agency Fabrik, Martin Kallur from Patagonia and Richard Collier from D_b Journey and join their discussion on how to build courageous brands who dare to have an edge in their communication – and the dilemmas faced when you break the silence.

Why do some companies go first? And how do B Corps continue to raise the bar for what it means to be a responsible business? If you plan to recertify on the new B Lab Standards anytime soon, don’t miss this chance to learn why and how from the first Nordic B Corps to certify on them. This is no small feat, since everything from the standards themselves to the processes have been uncharted territory, and now they are here to help make your hike through the jungle much easier!

Meet Linda Ingolfsdottir from Once Upon Publishing, Helene Vad Bredo from Merkur Andelskasse and Mette Lind Skriver from Sophie Bille Brahe, that were among the first B Corps to recertify and certify on the new standards.

Around 90% of Gen Zs and Millennials say that having purpose is important for their satisfaction at work. They will represent three out of four of your employees by 2030.

How do you build a shared mission that matters to them and puts a spring in their step on a Monday morning?

Meet Andri Árnason from Takk and Morten Stausholm from Intrepid Travel.

Do you want to move mountains, not pebbles? That is what coalitions are for. In the B Corp movement the B Beauty Coalition and the freshly brewed B Corp Coffee Coalition are both created to tackle shared challenges within their industries. Would you like to build the next B coalition to tackle specific challenges with B Corp colleagues from around the world?

Meet Lars Frello and Lindy Brogaard from Clever Coffee and Louis Rind-Nygaard from Rudolph Care, the Nordic B Corp pioneers who built these two coalitions and learn why they did it and how to get started if you want to build or join one yourself.

As sustainability becomes increasingly politicised, many companies are rethinking how – and whether – they engage in public policy debates. Bringing together perspectives from business and civil society, the discussion will reflect on the evolution of corporate advocacy over the past few years, the rise of “policy hushing,” and the collective narratives needed to support a resilient, competitive, and sustainable economy.

Meet Carlota de Paula Coelho, B Lab‘s Senior Policy Manager, Andreas Lagerstedt from Nespresso, and Signe Andreasen Lysgaard from The Danish Institute for Human Rights and join the conversation on how B Corps can stay active in pushing for the systemic changes needed.

B Corps generally leave a smaller footprint, often paying a higher price for their responsible sourcing and better materials. By adding a sustainable consumption tax on products – reflecting the use of nature’s resources – can we redistribute the burden and make our system work for responsible businesses rather than against them?

Meet Jess Fleischer from Son of a Tailor and learn why he believes this could be a great step forward for sustainability as well as Lotta Wollentz from The Laghum Economy, the book which is currently making waves across the Nordics as it proposes a concrete model for how we harness the power of capitalism while respecting planetary boundaries.