Guides and Toolkits

Brand Guidelines for certified B Corps

If you are a certified B Corp (or soon to be), these guidelines help you communicate clearly, credibly and consistently about being a B Corp.

Here you’ll find our recommendations for logo use, tone of voice, messaging, and how to tell your story responsibly.

Due Diligence for Small Businesses: The People and Planet in Business Guide

The People and Planet in Business guide is created by Fairtrade and B Lab to support small and micro companies in building or strengthening their due diligence practices. It offers practical, step-by-step guidance on how to work responsibly with social and environmental impacts, even with limited resources. The guide helps smaller businesses get started, stay focused, and take meaningful action that aligns with high-standard, stakeholder-centered business practices.

The JEDI Playbook for Business

The JEDI Playbook is a practical guide created by B Lab and the global B Corp community to help companies strengthen their commitment to Justice, Equity, Diversity, and Inclusion. It brings together shared definitions, experiences from B Corps, and tools for learning and taking action — from unconscious bias and inclusive hiring to leadership and measuring progress.

As the call for systemic change grows, the playbook encourages businesses to move beyond statements and embed JEDI principles into everyday decisions. By centering equity and inclusion, companies can help build an economy where more people can belong, participate, and thrive.

Download the JEDI Playbook for Business