News > B Lab appoints Peter Williams as Chief Executive Officer

B Lab appoints Peter Williams as Chief Executive Officer

  • English
  • Press Release
  • Updates from B Lab

21 October, 2026

Peter Williams becomes the first CEO to lead B Lab’s whole global network. He takes up the role on November 2, and joins an executive team that reflects both continuity and renewal: Clay Brown, Chief Standards Officer; Marius Cimpoesu, Chief Technology & Data Officer; Emma Schned, Chief People & Operations Officer; and Marcel Fukayama, Chief Impact & Movement Officer.

 

As the B Corp movement marks 20 years, Peter Williams becomes the first CEO to lead B Lab’s whole global network.

“I trained as an architect because I believe the structures we build shape the lives people lead. The same is true of our economy. Much of my work has dealt with the consequences of how business and capital behave. B Corps are showing that those consequences can be changed at the source”, says Peter Williams, who also states that he is honoured to join the B Lab organization and the wider movement.

“One of B Lab’s strengths is that we are a global certification and movement. Together, we’re building an economy that works for all people and the planet, and at B Lab Nordics we are looking very much forward to Peter guiding the global network in the next chapter”, says Gitte Rosholm, Manager, B Lab Nordics. Read the full press release and contact press@bcorporation.net for for more information and media inquiries.

Press release
News > The Empowering Consumers for the Green Transition Directive has entered into force

The Empowering Consumers for the Green Transition Directive has entered into force

  • English
  • Updates from B Lab

28 September 2026

On 27 September 2026, national measures implementing the ECGT Directive began applying across the European Union. Although the application date is shared, the national transposition picture remains uneven. Some Member States have adopted national measures, while others are still progressing legislation, facing delays or verifying whether their implementation is complete.

Learn what your company needs to know about the ECGT Directive, also known as EmpCo, and what it means for B Corps.

Clearer, Not Quieter: What the ECGT Directive Means for B Corps and Sustainability Communication

News > B Corps Demonstrate Path to Reduce Global Temperature Rise by 0.5°C as Business Leaders Mobilize at COP30

B Corps Demonstrate Path to Reduce Global Temperature Rise by 0.5°C as Business Leaders Mobilize at COP30

  • English
  • Updates from B Lab
  • Climate Action

November 10th, 2025 – As world leaders, policymakers, and stakeholders gather in Belém, Brazil, for COP30, new research from B Lab reveals that scaling the current practices of Certified B Corporations across the economy could reduce global warming by 0.5°C by 2100, prevent 600,000 deaths from extreme heat, and lower extinction risk for thousands of species.

The new whitepaper, released today by B Lab, demonstrates that more than 10,000 B Corps are leading the way in adopting practices across circularity, environmental stewardship, and climate action, and achieving measurably better outcomes than their peers.

News > COLLECTIVE ACTION SPEAKS LOUDER! Impressions from Nordic B Together, September 2025

COLLECTIVE ACTION SPEAKS LOUDER! Impressions from Nordic B Together, September 2025

  • Blog Post
  • Updates from B Lab

This was the theme of our first Nordic B Together, bringing together more than 100 B Corp people for a full day to think about how B Corps can amplify our impact to make all Nordic businesses a force for good.

The sun was shining from a deep blue September sky, as more than 100 B Corps – frontrunners, changemakers, and role models – came together at this year’s Nordic B Together.

To inspire Nordic B Corps to raise their voices and become more active in advocating for necessary changes, both within and across their industries! This was B Lab Nordics’ ambitious goal with hosting the event. And on a practical level the goal was for every participant to find a new B Corp friend or connection, a new idea that can make their business or work life better, and a change they want to advocate for.

“HELP PEOPLE TO STOP BUYING CHEAP SHIT” …and “REGULATE US!”

Those were some of the actions that the B Corp industry tribes brought to the table when asked what changes they want to drive in their industries.

Conversation starters from Fredericia, Næste, 50 Degrees North, Blue Lagoon, Impact Agency Fabrik, &Robin, Jespers Torvekøkken, Tekla, MINI A TURE, Skandinavisk,Yrolí and Summa Equity shared experiences and opened conversations around questions like: “What changes do we want to see in our industries?” And  “How can we act and use our voices to create the impact we aim for?”

Many conversations circled around how to educate consumers and to “HELP PEOPLE TO STOP BUYING CHEAP SHIT” as the Design/Building/Furniture tribe made clear. But the messages to the system were also clear – for instance from the Fashion and Textile tribe – whose message was “REGULATE US!”.

That message was echoed by the Food and Drink tribe who also called for “LESS BUT BETTER REGULATION” and for a transition to “LOCAL, SEASONAL AND SLOW” food production. The Finance and Investment tribe called for a requirement to “DISCLOSE HARMFUL EXTERNALITIES”, but also to focus on “FINANCIAL LITERACY FOR ALL” as a tool for change.

Whether you are in the same tribe or not, there is so much to learn from, collaborate on – and to fight for – across the community. One example was when members of the Hospitality and Travel tribe spontaneously joined forces with the Beauty and Personal Care tribe to discuss what unites them across their industries. Potentials for collaboration were identified such as sharing knowledge on future trends (i.e. the measurement and use of data), using the knowledge of their supply chains to understand the local and environmental context within their operations, defining the role of quality, standards and competition, and also getting closer to their common goal of wanting to educate consumers and providing transparency. Because, as some participants shared, “as a service provider we are at the mercy of the hotels, and you, (as a hotel) are at the mercy of your clients, so it ends up with the end consumer.” B Corps share a strong motivation to “lift each other up” and use the “benefits and potential of collaboration with other B Corps.”

“We do not need to agree on everything to drive change”

Some B Corps want more regulation, others less, but better regulation. In her conclusion on why the B Corp movement is so effective in driving change, Gitte Rosholm concluded, “And the good news is that to drive change we do not need to agree on everything. In a way it is less important exactly which change you want to drive because we need loads of different people with loads of different issues, because social change is an eco-system”.

She explained, “Social change needs different people filling different roles, applying their different skills and advocating for change. It needs big fish and small fish, the ambition of CEOs and start-up founders, the idealism of sustainability professionals, the analytical minds of scientists and engineers, the creativity of communicators and the people skills of HR professionals, it even needs lawyers and accountants. It needs your radical flank, but it needs your moderate flank as well”

“The other certifications we do. But B Corp is who we are”

There is something rather unique about the B Corp community. Meeting another B Corp is like meeting a friend you did not know you had. Businesses that commit to purpose and stakeholder governance and voluntarily meet high standards of environmental and social performance have a lot in common. So conversations are easy and can quickly go deep.

In the impact topic workshops, B Corps like Summa Equity, Hevea, Kaffe Bueno, Wehlers, ZeroMission, Goodwings, 24slides, Youpret, D_b_Journey, Folks, Icebug and Søren Jensen Consulting Engineers shared their experiences working within the topics from B Lab’s new standards.

Conversations went from the importance of responsible marketing, to the challenges in changing consumer behaviours and understanding that buying sustainable products is not accessible to all. And from inspiration on how to achieve real circularity, managing waste, pricing, putting people and fairness first, tackling new recruitment dilemmas and cultural inclusion in an age of artificial intelligence, having nature as a stakeholder in all companies, to discussing if the system is too broken or if changing it one profitable and responsible business at a time is how we rebuild trust in business as part of the solution, not just part of the problem.

B Corps don’t shy away from discussing big hairy dilemmas: Not wanting people to buy more stuff, yet wanting them to buy from your company… Considering if your products are strictly ‘needed’ or if they are substituting more harmful products… But also agreement to fight overconsumption, and to right-size your company – being mindful of how much it should grow.

As one participant asked: “If all businesses were like ours, would we then be okay?”

And another asked “Even if we don’t want people to buy more, isn’t it better when a B Corp grows than when a conventional business grows?”

“The world is not what it was, and it certainly won’t be what it’s been”

Juliette  Caulkins from B Lab Europe congratulated the Nordic community and the B Corps for being one of B Lab’s “front-running regions and growing tremendously” and reflected on how ”Sustainability has gone from a differentiator in 2015 to an expectation in 2025”.

And from this realisation, Juliette asked the question, “In a fragmented world, how do we lead with global responsibility and local resilience—without losing our sense of direction or purpose?”, and she added more dilemmas to the agenda:

“How do you execute long-term sustainability transitions inside a system still addicted to short-term metrics? How do you navigate supply chains that stretch across oceans but are fraying under geopolitical pressure?”

“In the Nordics, soft power is our superpower.”

 

 

 

Those were the words of Niina Aagaard, Head of Communication at the Nordic Council of Ministers, as she introduced the vision of the Nordic region becoming the most sustainable and integrated region in the world by 2030, and the role business can play in making that happen.

She encouraged the crowd not only to collaborate across the region, but also to use their right to vote in their national contexts on the topics where they want to see change. The Nordic voice can be a shortcut to get there. And she also reminded us that the Nordics may be small in size, but together the countries represent one of the largest economies in the world.

“We are the Nordic B Corps, and this is our message to the world”

In a guided meditation and visioning session, participants visualized a meaningful future, and noted their reflections on the values, roles, and relationships that make communities thrive and created a shared visual of the group’s collective vision.

With the help of artificial intelligence insights were synthesized into a draft manifesto (see below), capturing the community’s shared aspirations for the future. B Lab Nordics promised to use our human intelligence to review all the input and evaluate the manifesto generated by the Nordic B Corp community:

What stands out is the strong alignment within the B Corp community around values of inclusivity, compassion, honesty, and integrity, aligned with nature and responsibility for each other and the world.

The manifesto highlights the need for a culture of transformation built on positivity, possibility, and openness to change. At its core it is a vision where people and planet thrive together, supported by individuals and businesses willing to reframe, learn, and grow. Co-creation is central, where collective effort generates impact greater than its parts.

A few themes that could have been highlighted more in the manifesto are the need to balance challenge and support and stability and change — creating safety and fostering trust to experiment with bold steps forward, and supporting businesses in finding pathways to change.

“We are the Nordic B Corps, and this is our message to the world. We are here because the world is out of balance and because business as usual is no longer an option. Because people deserve dignity, not disposability. Because our communities and ecosystems deserve care, not extraction.

We believe in a different future. And we are building it together. A future rooted in love, compassion, and respect for each other.
A future where equity is non-negotiable, where regeneration is the norm, and where curiosity and courage guide us forward.
Where we invite, not exclude. Where together we lift each other up instead of pushing each other down. Where co-creation means that 1 + 1 can equal 11.

We believe that businesses can thrive economically while also being a force for repair and resilience. Being good for the world can also be good for business. Profit and purpose can be partners. Companies that are brave, caring, and responsible are the ones built to last.

We are connectors, listeners, and space-holders. We depend on others who lead by example, who nurture, protect balance, and challenge what prevents change. We are not perfect, but we are committed—rooted in humility, honesty, and care.

And we know we cannot do this alone. We depend on others who share knowledge, show empathy, act with integrity, and bring joy. We honor those who build trust, protect ecosystems, and reimagine what success means.

A better world is not only possible—it is already in motion. If this vision speaks to you, join us. Add your voice, bring your values, and step into the work.
Because collective action speaks louder than words.“

“I didn’t understand that”

The B Corp Consulting tribe brought a coordinated set of messages back from their workshop on the change they want to see in their industry and how to take collective action to make it happen:

INSPIRE by example

ACT by example

SHOW your example

LEAD by example

B the example

WIN by example

And as a little afterthought to this collection of impressions from Nordic B Together, AI is the talk of town everywhere these days, and obviously also featured in many of the conversations at Nordic B Together 2025. It also created one of life’s little fun and magical moments when a baffled AI notetaker interrupted the Consulting tribe plenary presentation.

 

Watch it here:

 

 

 

 

Curious to see the full programme?

Nordic B Together 2025: Collective Action Speaks Louder
News > B Lab Standards Update – Introducing B Lab’s Certification Hub

B Lab Standards Update – Introducing B Lab’s Certification Hub

  • Updates from B Lab

Four months after launching the updated standards, we’re making it easier for you to stay informed and prepared. The new Certification Hub is your central resource for all updates on B Lab’s Standards, including timelines, requirements, and tools to support your next certification.

Visit the Hub regularly to find the latest guidance, from risk tools and scoping rules to new compliance criteria, plus what’s coming next. It’s designed to keep you on track and supported every step of the way.

News > Read the B Lab Global Annual Report 2024

Read the B Lab Global Annual Report 2024

  • English
  • Updates from B Lab

The B Lab Global Annual Report 2024 is here—our year-in-review of the impacts, achievements, and improvements undertaken by our global movement.

Discover our interactive Annual Report and get to know the impacts, achievements, and improvements undertaken by our global movement in 2024.